I've spent two decades in the product trenches, building teams from nothing to riding the chaos of acquisitions and scale. I've screwed up plenty but it taught me how to gut churn, and drive growth with a blend of instinct, discipline and an unhealthy obsession with what users actually want. If you want more on my background, check out my first post :

This SubStack’s my shot to spill the unpolished truth of Product Strategy: skeptical, practical, straight from the scars.

Hit subscribe to get new posts dropped straight to your inbox. Pass this along to your crew, your rivals, or that coworker who needs a wake-up call. And if something I say lights a fire, or pisses you off, drop a comment. I’m here for it.

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Raw, unfiltered insights from the trenches of product strategy. Expect blunt insights, healthy skepticism, practical guidance about AI-driven innovation, flawed frameworks, and staying creative in a noisy world, delivered weekly (mostly).

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20 yrs in product trenches—built teams, rode chaos, screwed up plenty. Learned to gut churn, drive growth with instinct, discipline, and a sick user obsession.